Prepared For
Rob Thompson · Thompson Well Location
Wildcat Exploration Marketing Proposal · June 26, 2026

Before you drill your next wildcat well,
add one more layer
of confidence.

A focused 90-day market-entry and lead-generation campaign — built to create qualified conversations with wildcat operators, independents, and exploration teams before they commit major drilling capital.

40+
Years Locating Experience
3rd
Generation in the Trade
1978
Locating Since
90-Day
Market-Entry Test
Bonsai Marketing Company · Santa Rosa, CA · 707-593-7539 Confidential — Prepared Exclusively for Thompson Well Location June 26, 2026
Proposal Agenda

What's Inside This Campaign Plan

A clear path from market opportunity to a focused 90-day test — built specifically for Thompson Well Location and the wildcat oil & gas exploration market.

01
The Opportunity
Why wildcat exploration is the right angle for a specialized pre-drilling resource.
02
Market Economics
The cost and risk of wildcat wells that frame a low-cost evaluation layer.
03
Who We Target
The operators, exploration leads, and developers we put the offer in front of.
04
The Market Gap
How wildcatters de-risk today — and the open lane no one is marketing.
05
The 90-Day Strategy
One engine: outbound outreach, an inbound landing page, and visitor intelligence.
06
Why Bonsai Marketing
A full-stack partner that measures conversations, not vanity metrics.
07
90-Day Roadmap
Foundation, outreach, and scale — phase by phase with clear activity targets.
08
Expected Outcomes
What success looks like — and the value logic behind running the test.
09
Investment & Programs
Three growth tiers, transparent pricing, and what each program unlocks.
Executive Summary

A specialized service,
aimed at a high-stakes audience.

Thompson Well Location offers something most exploration teams have never formally evaluated — an additional, low-cost layer of pre-drilling site insight from a third-generation locator with more than four decades in the field.

This proposal outlines a focused 90-day market-entry campaign to put that offer in front of wildcat operators, independents, exploration teams, land teams, and prospect developers — and to create qualified conversations before they commit major drilling capital. It is a strategic test designed to validate demand, not a promise of specific results.

The Opportunity

An underserved niche with high deal value and no competitor actively marketing a complementary locating layer to wildcatters.

The Strategy

A landing page, targeted outbound automation, visitor identification, and paid ads — one engine built to start qualified conversations.

The Outcome

Real demand signals, qualified conversations, durable infrastructure, and a clear recommendation on whether to scale.

Market Economics

The Numbers Behind
Wildcat Exploration Risk

Wildcat exploration is among the highest-risk, highest-cost decisions in any industry. That single fact is what makes a low-cost, complementary evaluation layer worth a conversation.

Capital at Risk
$1M–$8M+
Typical Exploratory Well
A single wildcat well routinely runs into the millions — drilled on the thinnest information.
Dry-Hole Risk
High
On True Wildcats
Most true wildcats never produce commercially. A dry hole returns nothing on the full drilling spend.
Buyers in Scope
5+
Decision-Maker Types
Operators, independents, exploration teams, land teams, and well-funded prospect developers.
Marketing Competition
Zero
Marketing This Offer
No competitor is actively positioning a complementary locating layer to wildcat operators.
Wildcat Economics — The Test vs. the Well
Illustrative U.S. industry ranges. A single exploratory well can cost many times more than an entire 90-day campaign.
Campaign Channels

How the Campaign Reaches Operators and Exploration Teams

Where Decision-Makers Are Reached
Planned channel mix — adjusted to what performs.
LinkedIn (Operators & Exploration)35%
Google Search (Active Intent)25%
Email Outreach20%
Remarketing12%
Referral / Industry8%
Outbound Activity Mix
How outbound effort is allocated each month.
Prospect Research & List Building30%
Connection Sequences25%
Personalized Follow-Up25%
Email Sequences12%
Qualification & Routing8%
Who We Target

The Buyers Making Pre-Drilling Decisions

The campaign targets the people for whom reducing unnecessary drilling risk has direct financial consequence — and who can actually say yes to a conversation.

01
The Wildcat Operator
Primary Buyer
  • Drilling exploratory wells in unproven areas
  • Every dry hole carries outsized cost
  • Wants any credible edge before spudding
  • Decision-maker on where to drill
$1M+
Capital at Stake per Well
Reduce dry-hole risk Site selection Pre-drill confidence
02
The Exploration Lead
Technical Influencer
  • Smaller team, limited in-house exploration depth
  • Ranking multiple prospects on thin data
  • Open to a low-cost complementary input
  • Influences the drill / no-drill call
$4M+
Typical Program Exposure
Prospect ranking Second opinion Offset to seismic
03
The Prospect Developer
Capital & Land
  • Packages and promotes prospects to backers
  • Needs added confidence to attract capital
  • Assembles acreage before commitment
  • Sells the story to investors and partners
$8M+
Backer Capital at Stake
De-risk the pitch Investor confidence Acreage decisions
The Market Gap

How Wildcatters De-Risk Today — and the Open Lane

Thompson Well Location does not replace geology or geophysics. It sits alongside them as a fast, low-cost, complementary layer — one that, unlike seismic vendors, no one is actively marketing to wildcat operators.

Pre-Drill Input Relative Cost Turnaround Adds a Layer Complementary Marketed to Wildcatters?
Seismic & Geophysics High Slow Primary Heavily
Geological Consulting Med–High Moderate Yes Yes Partially
Offset / Public Well Data Low Fast Partial Yes No
Gap #1 — Visibility
No competitor markets a complementary, low-cost locating layer to wildcat operators. The category is wide open.
Gap #2 — Positioning
Rob's 40+ years and three generations of locating is a credible, ownable story that has never been packaged for this audience.
Gap #3 — Access
Operators, exploration leads, and developers are reachable on LinkedIn and search — but no one is putting this offer in front of them.
Why Wildcat Is the Right Angle

The riskier the well,
the more valuable one more layer of confidence.

Wildcats are drilled on the thinnest information, in the least-proven ground, for the highest stakes — exactly where a complementary evaluation layer matters most, and exactly where the message lands hardest.

01
Underserved Niche
No competitor is actively marketing this exact offer to exploration teams. The lane is uncontested.
02
High Deal Value
One engagement with a well-funded operator can fund the entire campaign many times over.
03
Clear Differentiator
Four decades and three generations of locating experience is a credible, ownable story.
04
Measurable Test
A 90-day window produces real data on whether the market responds — at modest, controlled cost.
The 90-Day Strategy

One Engine, Two Directions:
Reach Out and Pull In

Proactive outbound reaches named decision-makers directly; an inbound asset captures and qualifies interest. Both feed a single, trackable pipeline so every conversation is measured.

01
Outbound
AI-assisted research builds accurate prospect lists, then structured sequences open relationships with the right exploration contacts.
  • LinkedIn prospecting
  • Connection & follow-up sequences
  • Email outreach where appropriate
  • Prospect list building
02
Inbound
A dedicated wildcat landing page and paid ads capture intent, explain Rob's process, and convert interest into booked consultations.
  • Wildcat exploration landing page
  • Google Search Ads
  • Remarketing
  • Consultation CTA & lead capture
03
Intelligence
Visitor identification and CRM tracking flag high-intent companies and route them into focused, timely follow-up.
  • Website visitor identification
  • Repeat-visitor flagging
  • CRM pipeline tracking
  • Lead qualification framework
Where the 90 Days Go
Illustrative allocation of campaign effort across the engagement — re-weighted toward whatever produces conversations.
Why Bonsai Marketing

A Focused Partner
for a Focused Test.

Entering a specialized, high-value niche calls for a partner who builds the whole engine — strategy, landing page, outbound, ads, tracking, and reporting — and reads the data without spin.

01
Full-Stack Execution
One team builds and runs every piece of the campaign — no handoffs, no gaps between strategy and delivery.
02
Results-Framed Reporting
We track qualified conversations and pipeline — not impressions. You always know what's working and why.
03
AI-Assisted, Human-Led
Modern research and automation, guided by experienced strategists who understand B2B selling.
04
Honest Positioning
We sell an added layer of confidence — never a guarantee. The message stays credible to a technical audience.
"A single avoided dry hole — or one successful site-selection conversation — can justify this campaign many times over."
Bonsai Marketing Co.
Growth by Design · Santa Rosa, CA
26+
Years in Search Marketing
90-Day
Focused Test
1
Dedicated Team
90-Day Roadmap

Ninety Days, Three Phases

A disciplined sequence: build the foundation, run and refine the outreach, then scale what works and evaluate the return.

Phase 1 · Month 1
Foundation & Launch
Research target companies, build the landing page, create messaging, set up tracking, build prospect lists, prepare LinkedIn and outreach automation, configure ads, and launch the initial campaign.
Landing Page Tracking Prospect Lists
Phase 2 · Month 2
Outreach & Optimization
Run LinkedIn outreach, launch search ads, review visitor data, refine messaging, optimize the landing page, qualify prospects, adjust targeting, and improve follow-up sequences.
Outreach Ads Live Optimize
Phase 3 · Month 3
Scale & Evaluate
Increase activity around what is working, expand prospect lists, improve ad performance, review campaign ROI, identify the strongest lead sources, and recommend the ongoing strategy.
Scale Evaluate Roadmap
90-Day Activity Targets
Dedicated landing page liveWeeks 2–3
Tracking & visitor ID installedMonth 1
Prospect list builtResearched & qualified
Outbound sequences liveLinkedIn + Email
Paid campaigns runningSearch + Remarketing
Primary GoalQualified Conversations

Our Commitment: We build and run every piece of the campaign and report on it honestly. This is a market-entry and lead-generation test designed to create qualified conversations — not a guarantee of specific results, lead volumes, or drilling outcomes. Results vary.

Expected Outcomes

What Success Looks Like — and the Value Logic

This is a test, run honestly. We measure activity and learning, not promises. Here is the logic that makes it worth running.

The Math Behind a Test
$4,500
Total 90-Day Investment · Growth Program
Wildcat Growth — Monthly$1,500
90-Day Minimum (3 months)$4,500
Typical Exploratory Well$1M–$8M+
One Avoided Dry Hole CoversYears of Campaign
Break-Even Logic
1 conversation
A single successful site-selection conversation with a funded operator can justify the entire campaign many times over.
Market Validated
90 days
By the end you'll know whether the wildcat market responds to this offer — with real data, not assumptions.
Why a Test Makes Sense
Low cost
A low-cost campaign measured against the cost of a failed well. The downside is capped; the upside is one good engagement.
Investment & Programs

Choose Your
Wildcat Program

Every program runs on a 3-month minimum — the window needed to build, test, and read the market honestly. Choose by how much outbound volume, advertising support, and infrastructure you want behind the test.

Wildcat Discovery
$1,000/mo
$750
per month · 3-month minimum
  • Campaign strategy
  • Dedicated wildcat exploration landing page
  • Basic tracking setup
  • Website visitor identification setup
  • Light LinkedIn prospecting
  • Basic AI-assisted outreach messaging
  • Small prospect list buildout
  • Basic lead capture & follow-up structure
  • Monthly performance report
Save $250/mo vs. Standard Rate
Start the Test
Wildcat Authority
$3,000/mo
$2,000
per month · 3-month minimum
  • Everything in Wildcat Growth, plus:
  • Full outbound automation system
  • Advanced LinkedIn prospecting
  • Expanded paid ad campaign management
  • LinkedIn Ads testing
  • Remarketing campaigns
  • Landing page A/B testing
  • Authority & proof-based content
  • AI chatbot / conversational lead intake
  • Executive reporting dashboard
  • Competitive research & prospect segmentation
  • Advanced nurture sequences & sales scripts
  • Weekly optimization review
Save $1,000/mo vs. Standard Rate
Go Full Scale

Limited-time launch pricing. Prices shown reflect a discount off the standard rate, struck through above. All programs include a 3-month minimum engagement and a 30-day onboarding sprint.

Questions? Call Bryan directly at 707-593-7539 — no sales script, just a real conversation about the opportunity.

Advertising media spend (paid to Google and LinkedIn) is billed separately at cost and set with your approval. This is a market-entry and lead-generation test; it does not promise specific results, lead volumes, revenue, or drilling outcomes. Thompson Well Location's services are positioned as a complementary evaluation layer — not a substitute for geological, geophysical, or engineering analysis. Marketing performance and advertising results vary.

Let's add one more layer of confidence
to the wildcat market.

Select a program and we begin the foundation immediately — research, landing page, and prospect lists inside the first weeks of Month 1.

Call 707-593-7539 Now Approve a Program Send a Message
40+
Years of Field Experience
90
Day Campaign
Real
Conversations, Not Promises